Franchise Information

For 40 years, Gymboree Play & Music has been helping turn fun into learning as the world’s foremost provider of children’s developmental programmes.

Established in 1976, Gymboree Play & Music began its UK operations in January 2000 and since has grown to over 30 franchises across England and Scotland. With over 700 sites worldwide in over 40 countries, the Gymboree Play & Music franchise offers a proven concept along with a globally known and respected brand.

Our founder was a Mum, Joan Barnes, who was desperate to seek the friendship from other mums like herself, having just had a baby, and with no activities available she set about establishing Gymboree Play & Music, with no idea just how big it was going to become. Gymboree Play & Music has just celebrated 40 years since Joan started that journey and Susannah Sloman, Managing Director of Gymboree Play & Music UK had the opportunity to meet with her recently and hear stories about those early days.  One of Joan’s earliest franchisees was a couple called Donny & Adrienne Becker. Donny suggested Gymboree Play & Music should have its own music, rather than using “off the shelf” options and with Joan’s permission he set about forming the band Parachute Express with his talented neighbour Stephen and their friend Janice. The band recorded many tracks that are known and loved by Gymboree customers worldwide. Here they are at the Gymboree Play & Music  40th anniversary celebrations sending a special message to Gymboree Play & Music in the UK.


Gymboree Founder Joan Barnes, with Susannah Sloman, Managing Director of Gymboree Play & Music UK


Why buy a franchise?

This is an excellent question, why not just set up your own business and go it alone? If you search on the internet you will find a whole host of reasons of why to buy a franchise. The main reasons are:

  1. Proven business model with track record of success
  2. You become part of a network that provides you with support to help you on your journey towards success
  3. You are buying a brand, which has taken years to establish and in the case of Gymboree Play & Music is known internationally
  4. You are buying systems and expertise that have been developed and improved over decades of trading


Gymboree Play & Music Discovery Morning


Our Discovery Day will give you the chance to meet the Directors of Gymboree Play &Music UK and some of the Head Office Team. We will take you through the business model and there will be the opportunity to ask questions that you may have.

Please note that all attendees must have made contact and completed the relevant application forms sent from Gymboree Play & Music UK before attending a Discovery Morning.

Sat 7 April 18: Manchester

Sat 19 May 18: Nottingham

Sat 22 Sept 18: Surbiton, Surrey

Feedback from our March 2017 Discovery Morning:

“I just wanted to express my thanks to the team for a very well organised and structured event on Saturday. The morning was interesting, informative and inspiring. I’d be grateful if you could pass my thanks on to Susannah, Paul and Lucy.”

Why become a Gymboree Play & Music franchisee?

As a Gymboree Play & Music franchisee, you receive access to Gymboree Play & Music’s patented lesson plans and specially designed proprietary equipment, apparatus and branded Gymboree instruments and class props. You also receive a high level of initial training, ongoing training and support. Gymboree Play & Music provide a family friendly career opportunity for you.


EWIF Partner and Member

Gymboree Play & Music is a partner and member of EWIF. The primary focus of EWIF  is to support women who are looking for a route into the franchise industry. Their remit is threefold; to encourage women to consider buying a franchise, to encourage business women to franchise their existing operations and to help franchisors attract more women to their networks. They are a not-for-profit organisation run entirely by volunteers, providing advice and guidance to anyone looking at trying to break into the franchise industry.

To find out more about EWIF visit

EWIF Partner LogoEWIF Member Logo

Approved Franchise Association

We are proud to be approved by the AFA. The Approved Franchise Association is dedicated to promoting the highest standards and provides a fresh approach to supporting the continued success and growth of the Franchise Industry.


AFA logo



Frequently Asked Questions


Gymboree Play & Music UK Annual Conference, 2017, Bristol

All our franchisees get together at our Annual Conference to reflect, learn, re-focus, recognise success and leave re-energised.


If you are looking for an exciting new career working with children and parents in a rewarding and expanding market, please complete the form below and we will be in touch within 2 working days.

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Resale Opportunity

We currently have a South West London site, a West London site and a site in Walton On Thames for sale. For more information or to enquire about a Gymboree Play & Music franchise please email for more details.

International Franchising

If you are interested in a franchise overseas then please see International Gymboree Play & Music Franchising

Franchise Information